MOREFOOD EXPO 2026

Meet the decision-makers who are shaping the future of the food industry

Now recognized as one of China's most influential food ingredient expos, MOREFOOD EXPO continues to set industry standards.

Committed to enhancing customer value through digitalized exhibition solutions, we create an empowering digital platform for chain restaurant groups, food distributors, and new retail platforms. As China's premier international showcase for foodservice supply chain development, we serve as East China's most comprehensive trading platform for the entire catering ingredients industry.

On March 4-6, 2026, MOREFOOD EXPO takes over 150,000 sqm at Shanghai's National Exhibition and Convention Center (NECC), featuring: Pre-Prepared Foods & Ingredients, Aquatic Products, Meat & Poultry, Seasonings & Staples, Hotpot Supplies, Frozen Foods, Fresh-cut Produce, Food Processing Equipment.

Now recognized as one of China's most influential food ingredient expos, MOREFOOD EXPO continues to set industry standards.

Download the Exhibitor Brochure

01Expand Your Market
Share in East China

MOREFOOD EXPO is strategically positioned in Shanghai, serving as the gateway to East China and the entire nation, making it the must-attend event for capturing the lucrative East China market!

⦁ As of September 2024, China's F&B industry boasts 7.763 million stores, with East China accounting for nearly one-third of the market.
⦁ East China is China's #1 F&B region, representing 33.6% of total store count.
⦁ Shanghai is China’s #1 F&B city, with over 200,000 stores

Source: China Catering Big Data White Paper, China Chinese Cuisine White Paper

02Multi-Million Investment
On Online+Offline Omni-Channel Exposure

The 2025 Shanghai MOREFOOD EXPO achieved over 100 million exposure through diversified channels including Douyin, WeChat Moments, outdoor billboards, Tier-1 wholesale markets, and subway ads. It precisely targeted massive audiences and dominated attention as the industry’s centerpiece!

03Catering Networking Conference

MOREFOOD EXPO — Global Premier Exhibition of Catering Ingredients. To connect upstream and downstream F&B enterprises, MOREFOOD EXPO has already linked over 10,000 ingredient suppliers and over 1,000 chain restaurant brands in the sourcing eco system.
To foster high-value networking and supply-demand partnerships, the Shanghai MOREFOOD EXPO 2025 collaborated with platforms like Can Kaola to organize exclusive VIP buyer networking conference. These sessions offered one-on-one premium services for 100 procurement-ready buyers, delivering robust support for industry collaboration and growth.

04Diverse & Professional Events

MOREFOOD EXPO created a multi-dimensional activity matrix and a high-traffic hub , driving triple business value for exhibitors through Immersive experiential scenarios, high-frequency B2B matchmaking and industry summit exposure. Enhanced client conversion, strategic brand resource expansion, and elevated industry influence.

05Industry Recognition

Endorsement by authoritative industry organizations significantly enhances brand credibility, enabling precise reach to high-value customer segments while attracting premium industry resources and exposure opportunities, thereby amplifying exhibition effectiveness.