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MoreFood Drink Menu Expo

China's freshly-made coffee and tea beverage market continues its rapid expansion emerging as dual growth engines that signal trillion-yuan potential, Recentfigures indicate the freshly-made coffee segment reached RMB 169.5billion in 2024, with projections pointing to RMB 342.6 billion by 2029,Simultaneously, the freshly-made tea market hit approximately RMB 354.7 billion in 2024 and is expected to exceed RMB 400billion by 2028.This vigorous growth is not only fueling the broader F&B sector but also serving as a strategic differentiator for countless brands seeking competitive advantage.

Building on its network of 100,000+ foodservice professionals, MoreFood Expo presents Beverage Zone, a premier platform for coffee and tea beverage brands to debut innovations, uncover new opportunities, and stay ahead of industry trends, The exhibition spans the entire drink spectrum, featuring everything from classic teas to modern tea creations, specialty brews to espresso-based drinks, and plant-based alternatives to commercial beverages. This comprehensive showcase highlights two defining industry movements: category diversification and quality enhancement, Attend-ees will discover global innovations, cutting-edge technologies, and forward-looking market intelligence designed to help businesses capitalize on emerging opportunities.

Whether you're a producer looking to gain early momentum or an established chain focused on brand growth and distribution, the Beverage Zonedelivers unmatched business potential. As the industry's leading indicator, we're committed to steering beverage evolution and empowering brands to thrive in this new era. Here, you'llconnect with industry leaders, gain actionable market insights, access untapped markets, and elevate your business to the next level.